Anamel Masriya is a project which will bring hope to many families, increase employment, alleviate poverty, and drive change through art and the revival of authentic Egyptian crafts. "Anamel Masriya" contributes to economic development through field programs and coordination of an international network dedicated to supporting low-income artisans.  Distinguished by a focus on grassroots initiatives, the project aims to build the capacity of organizations and individuals to become artisan entrepreneurs, by equipping them with the necessary sustainability tools such as design basics, product diversification and innovation, quality control assurance, and by giving them the ability to package, price and promote their products locally and internationally